Политика конфиденциальности
Last updated: August 8, 2025
Pure White Lumé operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Pure White Lumé is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
How We Use Your Personal Information
- Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences, send notifications related to your account, process transactions, arrange for shipping, facilitate returns, enable reviews, and create a customized shopping experience.
- Marketing and Advertising: We use your personal information for marketing and promotional purposes, including sending communications and showing targeted ads based on your activity.
- Security and Fraud Prevention: We use your personal information to authenticate accounts, provide secure payments, detect and investigate fraudulent or illegal activity, and protect public safety.
- Communicating with You: We use your personal information to provide customer support, respond to inquiries, and maintain our relationship with you.
- Legal Reasons: We use your personal information to comply with laws, respond to legal requests, and enforce our policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:
- With Shopify, vendors, and other service providers.
- With business and marketing partners for promotional purposes.
- When you direct or consent to such sharing.
- With our affiliates or within our corporate group.
- In connection with business transactions, legal obligations, or to protect our rights and users.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. For details, please see the Shopify Privacy Policy.
Third Party Websites and Links
The Services may link to third-party websites. We are not responsible for their privacy or security practices.
Children's Data
We do not knowingly collect personal information from children under the age of majority in your jurisdiction.
Security and Retention
While we use reasonable measures to protect your information, no system is 100% secure. We retain your personal information as long as necessary for our business, legal, and operational needs.
Your Rights and Choices
Depending on your location, you may have rights such as access, deletion, correction, portability, and the right to opt-out of targeted advertising or data sale/sharing. You may also withdraw consent where applicable.
Complaints
If you have complaints about how we process your data, contact us using the details below or lodge a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside your country. Where applicable, we use approved transfer mechanisms such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted here with a revised "Last updated" date.
Contact
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Pure White Lumé
152-160 City Road
EC1V 2NX London
United Kingdom
For the purposes of applicable data protection laws, we are the data controller of your personal information.
