About us

Natural teeth whitening with the simplest possible formula. No fluoride, no hydrogen peroxide, no compromises.

Liść mięty na kopczyku węgla aktywnego i kropla olejku miętowego na marmurze

Our story

Pure White Lumé is a brand of natural teeth whitening products born from one idea: to create smile care with the simplest possible formula. No fluoride, no hydrogen peroxide, no unnecessary additives – just carefully selected ingredients such as activated charcoal, bentonite clay and peppermint oil. A formula that is kind to people and the environment and helps remove surface stains from coffee, tea and wine. A brighter smile, without compromises.

  • Results guarantee 14 days
  • Free delivery from 200 zł
Liście mięty i drobinki węgla aktywnego na ciemnym tle

Our mission

We believe a beautiful smile doesn’t need complicated formulas. That’s why we create teeth whitening products in which every ingredient has a job and the ingredient list stays short and easy to understand. We want daily care for a brighter smile to be a simple, enjoyable ritual – kind to people and the environment.

Węgiel aktywny, glinka bentonitowa i olejek miętowy z liśćmi mięty na marmurowych postumentach

Our best-seller: activated charcoal powder

The ultra-fine whitening powder is our bestseller. Instead of hydrogen peroxide we use activated charcoal, which helps remove surface stains from coffee, tea and wine. Bentonite clay gently polishes the tooth surface, and peppermint oil leaves a fresh mint taste. The formula is fluoride-free, vegan and cruelty-free.

Czarny słoiczek z proszkiem wybielającym Pure White Lumé i bambusowa szczoteczka na marmurze

A simple daily ritual

Brush gently for 1–2 minutes with a soft toothbrush, once or twice a day, as a separate step in your daily routine. The magnetic box contains 50 g of mint-flavoured powder, a bamboo toothbrush and instructions. One jar lasts about 4–6 months with regular use. If you don’t see a difference after 14 days of use, we’ll refund your money – even if the package has been opened. You can return an unused product within 30 days of receiving it.

Our values

A simple formula

We keep the ingredient list as short as possible. No fluoride, no hydrogen peroxide and no unnecessary additives.

People and the environment

We create formulas that are kind to people and the environment. Our powder is vegan and cruelty-free.

Transparency

We say clearly what our products contain and what each ingredient does. No empty promises.

Premium quality

We care about every detail – from carefully selected ingredients to the elegant magnetic box. Daily smile care can be a little luxury.

Discover our best-seller

This is just the beginning

The activated charcoal powder is our first step. We are already working on more Pure White Lumé products, made on the same principle: the simplest possible formula, without compromises.