{"product_id":"natural-teeth-whitening-powder","title":"100% NATURAL TEETH WHITENING POWDER WITH ACTIVATED CHARCOAL AND BAMBOO TOOTHBRUSH","description":"\u003ch2\u003ePure White Lumé® 100% Natural Teeth Whitening Powder with Activated Charcoal \u0026amp; PAP+\u003c\/h2\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003eBrighten your smile naturally with Pure White Lumé® – the next generation of enamel-safe whitening powder.\u003c\/strong\u003e\u003cbr\u003eOur advanced \u003cstrong\u003ePAP+ formula\u003c\/strong\u003e (Phthalimidoperoxycaproic Acid) gently dissolves surface stains without causing sensitivity, giving you a noticeably whiter smile — all without harsh peroxide.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003cp\u003eFormulated to \u003cstrong\u003ewhiten, strengthen, and protect\u003c\/strong\u003e, this ultra-fine powder polishes away discoloration from coffee, tea, wine, and daily buildup. Enriched with \u003cstrong\u003ehydroxyapatite\u003c\/strong\u003e to remineralize enamel and \u003cstrong\u003esoothing botanical extracts\u003c\/strong\u003e to support gum health, it’s the perfect boost to your oral care routine.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhy You’ll Love It – refined for flow and punch\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeroxide-Free\u003c\/strong\u003e – No irritation or sensitivity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePAP+ Technology\u003c\/strong\u003e – Lifts stains while protecting enamel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyapatite\u003c\/strong\u003e – Strengthens and rebuilds tooth enamel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle \u0026amp; Refreshing\u003c\/strong\u003e – Smooth, minty finish that lasts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnamel-Safe \u0026amp; Dentist-Approved\u003c\/strong\u003e – For daily use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Vegan \u0026amp; Cruelty-Free\u003c\/strong\u003e – No animal testing or harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Friendly Packaging\u003c\/strong\u003e – Fully recyclable and sustainable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eSTEP 1 – WET YOUR BAMBOO TOOTHBRUSH\u003c\/strong\u003e \u003cbr\u003eThoroughly moisten your toothbrush with water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTEP 2 – DIP LIGHTLY\u003c\/strong\u003e\u003cbr\u003eDip into the powder. A small amount goes a long way.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTEP 3 – BRUSH GENTLY\u003c\/strong\u003e\u003cbr\u003eBrush in gentle, circular motions for 1–2 minutes. For best results use our natural bamboo toothbrush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSTEP 4 – RINSE WELL\u003c\/strong\u003e\u003cbr\u003eRinse your mouth until all residue is gone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse everyday\u003c\/strong\u003e to maintain a radiant, confident smile — with no need to give up your favorite foods or drinks.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eTrusted \u0026amp; Loved by Thousands\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003ePure White Lumé® Whitening Powder\u003c\/strong\u003e is trusted by dental professionals and praised by customers who’ve seen real, visible results.\u003cbr\u003eJoin the growing WhiteVibe™ community and experience a \u003cstrong\u003ebrighter, healthier smile\u003c\/strong\u003e — without the side effects of peroxide-based whiteners.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eTired of yellow stains and dull teeth?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eIn just \u003cstrong\u003e3 simple steps\u003c\/strong\u003e, you’ll reveal a cleaner, brighter smile:\u003cbr\u003e✔ Remove stubborn stains\u003cbr\u003e✔ Smooth, squeaky-clean feel\u003cbr\u003e✔ Supports healthier gums – even helps reduce bleeding\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhat’s Inside Pure White Lumé® 100% Natural Whitening Powder?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eEffective. Natural. Science-backed.\u003c\/strong\u003e Every ingredient in our best-selling teeth whitening powder is carefully selected to deliver real results — safely and gently.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eActivated Charcoal \u003c\/strong\u003eKnown for its deep cleansing power, activated charcoal binds to surface stains from coffee, wine, tea, and tobacco, helping to gently detox and brighten your teeth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBentonite Clay \u003c\/strong\u003eThis mineral-rich, naturally occurring clay helps remove toxins and supports oral pH balance. It also provides a gentle polish, making your smile smoother and cleaner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePAP+ (Phthalimidoperoxycaproic Acid) \u003c\/strong\u003eOur star ingredient. PAP+ is a non-peroxide whitening agent that effectively lifts stains without causing enamel damage or tooth sensitivity — making it safe for regular use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHydroxyapatite \u003c\/strong\u003eA naturally occurring mineral that rebuilds and strengthens tooth enamel. It helps reduce sensitivity, repair microscopic cracks, and restore a smooth tooth surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003eProvides a fresh, clean taste and natural antibacterial benefits, leaving your mouth feeling minty and healthy with every brush.\u003c\/p\u003e\n\u003cp\u003eAt \u003cstrong\u003ePure White Lumé®\u003c\/strong\u003e, we believe in clean, conscious oral care — with \u003cstrong\u003eno peroxide, no harsh chemicals, and no compromises.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTrusted by dental professionals and loved by customers around the world.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWhat's inside the package?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0905\/2956\/2994\/files\/Fullbox-2.jpg?v=1754481955\" class=\"_resizableImage_c2z95_102\"\u003e\u003c\/p\u003e\n\u003cp\u003e✔ Teeth whitening powder\u003cbr\u003e✔ Bamboo toothbrush\u003cbr\u003e✔ Main box with how to use instructions\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eReturn policy\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e🌀 30-Day Return Policy Shop with confidence – we offer a 30-day return window! If the product doesn’t meet your expectations, you can return it within 30 days of delivery. Please ensure it’s unused and in its original packaging. Contact us at info@purewhitelume.com and our team will guide you through the process.\u003c\/p\u003e\n\u003ch4\u003eShipping and delivery\u003c\/h4\u003e\n\u003cp\u003eOrders are processed within \u003cstrong\u003e1-2 business days\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eDelivery time: \u003cstrong\u003e1-3 business days\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eTracking number provided once your order is shipped.\u003c\/p\u003e","brand":"Pure White Lumé","offers":[{"title":"Mint \/ 50g","offer_id":52533030748530,"sku":"3","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0905\/2956\/2994\/files\/marble_-_1.png?v=1758572737","url":"https:\/\/purewhitelume.com\/en-gb\/products\/natural-teeth-whitening-powder","provider":"Pure White Lumé","version":"1.0","type":"link"}